what's happening with reputation?

this is because of your country.

if you had been winning the CL or UEFA cup then you might have had more reputation.

But other than that its your country. The reputations of the romanian cups and leagues arent that high, and in that case your clubs reputation wont become more.

look at premier league, its got a higher reputation, you win that and your clubs reputation will go higher.

hope this explains everything. and if you really want to make your clubs reputation higher use FMM.