Most of the graphics from previous FM version can be put in the "my documents/sports interactive" folder for FM11. 
a good pack of logos from FM10 which can be used on FM11: http://www.fmscout.com/i-747-Metallic-Logo-Megapack-for-FM-2010.html

a good pack of logos from FM10 which can be used on FM11: http://www.fmscout.com/i-747-Metallic-Logo-Megapack-for-FM-2010.html