Bransay Athletic Overhaul Backroom Staff

Bransay Athletic, under the stewardship of manager Callum Baird and with guidance from football consultant and recruiter J’cee Wheale, have undertaken a sweeping overhaul of their backroom staff to bolster the club’s infrastructure as they navigate their first season in the Northern Premier League Premier Division.
The Irons, currently 7th with 49 points, are aiming to professionalise their operations to compete with the division’s heavyweights and build a foundation for future success. The changes span coaching, youth development, analysis, scouting and medical departments, reflecting an ambitious drive to elevate the club’s standards both on and off the pitch.
The overhaul began with the departure of assistant manager Darron Scudder, whose exit left a void in the dugout. Baird, after consultations with Wheale, appointed Charlie Davidson, previously Radstock Town’s Under-21 manager, as the new assistant manager.
Davidson, known for his tactical acumen and ability to develop young talent, will work closely with Baird to shape match strategies, oversee training sessions and provide in-game decision-making support. His experience with youth players will also bridge the gap between the first team and the academy, ensuring a clear pathway for emerging stars.
On the coaching front, Bransay have strengthened their attacking and defensive units with targeted appointments. Pearce Probets, formerly Under-21 manager at Ilkley Town and Danny Jones, previously at BRS United’s Under-21s, join as attacking coaches. Their roles focus on refining the finishing and movement of forwards like Ryan Tioffo and Phil Grace, as well as enhancing the creativity of wingers such as Conner Burrows and Tim Campbell. Probets and Jones will design drills to improve link-up play and chance creation, addressing the team’s struggle to convert dominance into goals, as seen in recent draws.
Defensively, Chris Thompson from Stroud United and Danny Hurley from Wisbech Town have been brought in to tighten a backline that’s leaked goals too often this season. They’ll work with centre-backs Espen Jenssen and Danny Hennessy and new signing Kareem Hassan-Smith, to improve positioning, tackling, and set-piece defending, aiming to reduce the defensive lapses that cost us points against Barrow and Keighley United.
In goalkeeping, Sam Younger arrives from Haverigg United to take on the role of goalkeeping coach. With Omar Daley’s recurring injuries and Jaydan Howcroft’s inconsistent performances, Younger’s task is to sharpen the reflexes and decision-making of Daley and new signing Nathan Redman, who joined from Workington. Younger will also mentor Howcroft, focusing on distribution and command of the box, critical areas where they have been exposed.
Alieu Ceesay, a Gambian coach from Kinsley Boys, joins as a fitness coach, bringing a fresh perspective with his experience in fitness regimes. Ceesay will assist in implementing dynamic training regimens to boost fitness and tactical flexibility, helping the squad adapt to the Premier Division’s intensity and beyond.
The youth setup has seen a significant change with Wade Staunton-Turner appointed as Head of Youth Development, replacing Chris Munn, who had been in place since Baird’s arrival in 2023. Staunton-Turner, with managerial experience at Leeds University and as Ibis’ Reserves Manager, will oversee the academy, focusing on nurturing talents to feed into the first team. His role involves developing a cohesive playing philosophy from the Under-18s to the senior squad, ensuring prospects like 18-year-old striker Joshua Batchelor are ready for senior football. Staunton-Turner will also liaise with Davidson to identify players ready for first-team integration, a crucial step as Bransay aim to build a sustainable model.
Ross Ellis joins as Head Performance Analyst, bringing 13 years of experience from Burradon & New Fordley. Ellis will lead the analysis team, using data and video to dissect opponents’ weaknesses and refine Bransay’s tactics. His work will be pivotal in preparing for matches against top sides, providing detailed breakdowns of set-piece patterns and player tendencies. Ellis will also monitor the players’ performances, identifying areas for improvement, such as the wingers’ crossing accuracy, which has been inconsistent despite Campbell’s recent form.
The recruitment department, led by Director of Football Moshe Haliva - a former Bransay right-back from 2023 to 2025 - has been significantly bolstered. Marcus Tucker, previously with Wigginton Grasshoppers, takes over as Chief Scout, tasked with overseeing a new-look scouting network. Joining him are five scouts: Brad Jones, Jack English, Sam Edwards (from Colne United), Paul Wilks (Coventry Phoenix) and Ted Regan (Marshalls).
This team will scour the non-league and lower-tier scenes for hidden gems, focusing on players who fit Baird’s high-energy, attacking style. Haliva’s vision is to unearth talents like Tim Campbell, signed from Addingham, while ensuring signings align with the club’s budget and long-term goals.
The expanded scouting network will also monitor international markets, with Edwards and Wilks bringing experience in identifying versatile players capable of stepping up to the Premier Division.
In the medical department, Alfie Light joins as Head Physio from Bampton United, with Carl Terry as his physio from Hempnall. Light’s primary role is to manage player recovery and prevent injuries, a critical task given Omar Daley’s three injuries this season, including a fractured finger in December.
Light and Terry will implement tailored rehabilitation programs, particularly for key players like Paul Love, who suffered a groin strain against Worthing. They’ll also work on preventative measures, such as strength and conditioning routines, to keep the squad fit during a congested fixture list.
This overhaul reflects Bransay’s ambition to professionalise every facet of the club as they fight to cement their place in the Premier Division. Baird, backed by Wheale’s expertise, has assembled a staff with a blend of youth development experience, tactical nous, and data-driven insight. The challenge now is for this revamped backroom team to gel quickly and deliver results, starting with their upcoming clashes against Sheffield and Barrow.