On Fm10 and 11 I started seasons in the Bundesliga with Koln. Who have very good team surprisingly. Obviously you have Podolski, who is amazing for around 3 seasons. A CB called Geromel who is amazing. And RW called Clemens who becomes amazing. So my vote, would be Koln.
Depends what time of FM player you are, I like to make a club into a top 4 contender rather than start with one. Others like the money and stature to begin with. Up to you.