In a move many saw coming, Red Bull has finally pushed its way into French football with the purchase of Paris FC. The Austrian energy drink and sporting event titan has been in talks to take over the Ligue 2 side since 2017 when they escaped third tier Championnat National thanks to financial irregularities at SC Bastia. Red Bull GmbH has recently made headway in Brazil with the formation of Red Bull Brasil and Red Bull Bragantino which fueled rumors that they were about to seal a deal in either Portugal or France. The details of the takeover have been kept private but some report the purchase involved Club President Pierre Ferracci’s 77% stake in the club for €25M, this would leave the Kingdom of Bahrain’s 20% stake intact.
"Red Bull Paris is proud to join a strategic partnership with existing club ownership, the capital club will continue to be part of an international partnership that will support its shareholders in the development of training coaches and young players in Bahrain. We are proud to extend the Red Bull family and look forward to future success"
Some fans were not happy with the move, pointing to the impact of Red Bull in the Bundesliga with RB Leipzig, but after living in the shadow of PSG for so long this represents one of the best opportunities the club has ever seen to improve their own fate. Some of the grumbling was centered around the club being renamed to Red Bull Paris (RB Paris), a move that was a foregone conclusion, but Paris FC has so little brand recognition outside of its own fanbase that any level of success will probably heal those wounds. It may take some time, but more and more fans should come to call them Les Taureaux or Les Rouges.
For the time being the only changes are to the name, logo, and uniforms. There is some hope that Red Bull GmbH will announce plans to continue improving club infrastructure as the Ligue 2 side works hard for promotion to Ligue 1 and steadier financial footing. At the moment the stakes are small for Red Bull GmbH, a company that recently reported revenue exceeding €5B, but if they plan to emulate Manchester City the club will need to spend quite a bit more to catch up to their Qatari owned neighbors.