A Tale of One Divided City

The Blueprint

2nd July 2023

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Around a worn wooden table, the minds behind Leeds City AFC gathered, determined to craft a badge that would encapsulate the essence of their newly-formed club. The emblem would serve as a symbol of renewal, a fresh beginning for Leeds football.

Gary Tucker, the driving force behind the club's revival, leaned forward, his eyes fixed on a blank piece of paper. "Lads, this badge is crucial. It should resonate with our fans, evoke memories of Leeds United, but also represent a new start."

Russell Page, Gary's lifelong friend and confidant, chimed in, "We can't use the Leeds coat of arms, that's for the council. But what about that old LUFC script logo?"

Chris Barnes, the financial anchor of the project, pondered this. "It's got history, but maybe we should consider other options as well. Damian, you've got an eye for design, any thoughts?"

Damian Hall, a commercially savvy graphic designer, leaned back in his chair. "I think we should pay homage to some of the iconic Leeds United logos of the past. The Owl logo, for instance, represents wisdom and strength, qualities we want in our club. The LUFC Script logo has a timeless charm, and the Peacock badge recalls our days in Division One. We could fuse elements from these into something new."

Kevin Hubbard, the elder statesman of the group and a staunch traditionalist, chimed in. "I'd love to see something that harks back to the old days. The Smiley badge, with a modern twist, perhaps?"

As the discussion continued, sketches and ideas were exchanged. Russell pointed out that the White Rose, an enduring symbol of Yorkshire, should also find a place on the badge. "It's not just Leeds; it's the county we represent."

The room buzzed with creativity, each member contributing their vision to the mix. Damian began sketching on a notepad, combining elements from the Owl, LUFC Script, Smiley, Peacock, and White Rose badges. "What if we create a circular badge with the Owl at the center, wings outstretched, holding a football and perched on the LUFC script? The Smiley face could form a backdrop, radiating positivity. Above, the White Rose stands tall."

Chris nodded in agreement. "That's a solid concept. We can refine it further. Let's add some text around the edge, 'Leeds City AFC' and '2023' to denote our fresh start."

However, amid the enthusiasm, Gary raised a cautious hand. "While this design is promising, we need to be aware of potential copyright and trademark issues. Leeds United's history is intertwined with these badges, and we don't want to run into legal problems."

The group fell into a momentary silence, realising the complexity of their task. The badge was more than just a symbol; it was a legal and cultural representation. As Damian continued to refine the design, they decided to consult legal experts to ensure they could navigate this intricate path without infringing on any copyrights or trademarks.

As the meeting concluded, the room was filled with both excitement and apprehension. The journey to create the badge that would define Leeds City was far from over, but they were determined to honor the club's traditions while forging a new path—no matter the challenges that lay ahead.

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A New Beginning

3rd July 2023

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The atmosphere in the room was electric as Damian Hall, the accomplished graphic designer and a crucial part of the Leeds City AFC committee, stood ready to unveil his masterpiece—the club's new badge. Months of research, brainstorming, and revisions had led to this moment. The committee members, a group of passionate Leeds United supporters, leaned forward in anticipation.

With a dramatic flourish, Damian revealed the badge design on a large screen at the front of the room. The emblem was a modern take on Leeds United's first-ever logo, used between 1960 and 1964. At its heart was the iconic Leeds Coat of Arms, reimagined with a contemporary twist. The intricate details, featuring alternating blue and white stripes, remained true to the city's proud footballing history. However, instead of the familiar 'Leeds United' inscription, it now proudly displayed 'Leeds City.'

The room was filled with a tangible sense of connection to the past and a boundless hope for the future. Damian's design had seamlessly blended tradition and innovation, much like the city of Leeds itself.

Gary Tucker, the driving force behind the formation of Leeds City, couldn't help but smile broadly. "It's perfect, Damian. This badge is a bridge between our glorious past and the bright future we're building together."

Russell Page, a lifelong friend of Gary and another committed supporter, nodded in agreement. "It's a symbol of resilience—a reminder that we've weathered storms before and emerged stronger."

Chris Barnes, the financial linchpin of the project, was equally impressed. "This badge encapsulates the spirit of our endeavor. It's about tradition, community, and the determination to succeed."

Kevin Hubbard, the committee's senior member, leaned back in his chair, a hint of nostalgia in his eyes. "This design takes me back to the good old days. It's a badge that can unite generations."

Hope Curtis, a voice for the older female supporters, felt a profound connection. "It respects our traditions and welcomes a new chapter."

Damian, the creative mind behind the design, couldn't have been prouder. "I wanted something that would resonate with each one of you, something that would carry the weight of our history and the promise of our future. I'm thrilled that you all love it."

The room continued to buzz with excitement and unity, an unmistakable sense that they were part of something special. The badge wasn't just a symbol; it was a declaration of their commitment to reclaiming their footballing identity. With unanimous approval, the committee members decided that Damian's design would be the emblem that Leeds City AFC would proudly wear on their jerseys, fly on flags, and display on scarves as they embarked on a new chapter in Leeds football history.

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Introducing Our Emblem: Welcoming Leeds City to the Pyramid

4th July 2023

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The journey of Leeds City AFC continues to unfold, and today we have two momentous announcements to share with our passionate supporters.

Unveiling Our Emblem: A Symbol of Tradition and Renewal

First and foremost, we are thrilled to reveal our official club emblem. This emblem embodies the essence of our club—a harmonious blend of tradition and renewal.

The Badge: Our badge draws inspiration from Leeds United's historical logo, which was proudly worn between 1960 and 1964. At its core is the iconic Leeds Coat of Arms, meticulously modernised to reflect the vibrant spirit of our beloved city. The intricate details of the shield, adorned with alternating blue and white stripes, stand as a testament to our rich footballing heritage. Where once 'Leeds United' was emblazoned, we now bear the name that signifies our rebirth—'Leeds City.'

This emblem symbolises our collective journey, a bridge between our storied past and the exciting future we are building together. It represents resilience, community, and our unwavering determination to succeed.

Leeds City AFC Joins the Football Pyramid

In equally thrilling news, we are delighted to announce that Leeds City AFC has been officially accepted into the football pyramid at level 10, the Northern Counties East League Division One. This milestone was made possible through the unwavering dedication and hard work of our committee members, who have tirelessly championed the cause of resurrecting Leeds' footballing identity.

James Harrington, representing the Football Association, personally delivered the good news. His confidence in our commitment to the game and our community made this achievement possible. We extend our heartfelt thanks to Mr. Harrington and the FA for recognising the significance of our journey.

This acceptance into the football pyramid marks a new beginning for Leeds City AFC. We are now poised to take our first steps on the path to competitive league football, representing our city and our supporters with pride and determination.

How You Can Support Leeds City AFC

As we continue to build our club from the ground up, we need your support more than ever. Leeds City AFC is a supporter-owned club, and we rely on the generosity and dedication of our fans to make our dreams a reality.

Membership: We invite you to join Leeds City AFC as a member. Memberships are available at various levels, starting from just £5. By becoming a member, you not only help fund our club but also become a vital part of our growing community.

Donations: For those who wish to make a one-time contribution or offer additional support, donations are greatly appreciated. Every pound brings us closer to achieving our goals.

Get Involved: If you have ideas, skills, or resources to contribute, we welcome your involvement. Whether it's volunteering, sponsorship, or other forms of support, we value every contribution.

Thank you for being a part of this exciting journey. Together, we will write the next chapter in the storied history of Leeds football. Stay tuned for more updates as we prepare to embark on our maiden season in the football pyramid.

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Building the Future: Leeds City AFC

4th July 2023

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In the midst of upheaval and change, the resilient spirit of football in Leeds shines brighter than ever. As we stand on the threshold of a new era, we are proud to introduce you to Leeds City AFC – a club born from the passion and determination of its supporters. Our journey begins here, and it's a journey that belongs to all of us.

From Past to Present: A Club Reborn

The history of football in Leeds runs deep, from the early days of Leeds City AFC to the more recent chapters of Leeds United. Our new venture, Leeds City AFC, pays homage to this rich heritage while charting a course towards a bright and inclusive future.

A Club by the Fans, for the Fans

At the heart of Leeds City AFC is the "Leeds City Supporters Trust." This organisation is more than just a governing body; it's a collective of passionate supporters who share a dream – the dream of resurrecting the spirit of football in Leeds.

Meet the Faces Behind the Trust

Gary Tucker - Chairman: A revered figure in the Leeds football scene, Gary's unwavering commitment has been instrumental in bringing this dream to life.

Chris Barnes - Senior Director: Chris's substantial financial commitment underscores his dedication to our club's success on and off the pitch.

Russell Page, Tom Males, Hope Curtis - Directors: These individuals bring a wealth of experience and a profound understanding of Leeds football, ensuring our club remains rooted in its traditions while embracing change.

Jack Daniels - Advisory Role: Jack's connection with the fans will help bridge the gap between the Trust and the passionate supporters.

Damian Hall - Commercial Expert: Responsible for crafting our visual identity, Damian plays a pivotal role in design and liaises with potential sponsors and partners.

Embracing Our Identity

As we embark on this journey, it's crucial to remember who we are. Leeds City is a symbol of our city's resilience, spirit, and unwavering love for the beautiful game. While we look forward to the future, we honour our past and the legacy of the clubs that paved the way.

Our Vision for Tomorrow

With the Trust firmly in place, we now set our sights on realising our ambition of achieving semi-professional status. The search for first-team management and coaching staff who share our vision begins.

But our ambitions extend beyond the first team. We are committed to establishing a local academy that nurtures talent from within our community. To identify the next generation of football stars, we will be holding trials at Middleton Park – a ground that will serve as the starting point for our journey.

Join Us on This Remarkable Journey

We invite you, the passionate supporters of Leeds City, to stand with us. Membership sales and general donations will be the lifeblood of our club, helping us build a strong foundation for the future.

Our membership tiers, ranging from £5 to £50, offer everyone a chance to contribute to this extraordinary undertaking. Your support will shape the destiny of our club, and together, we will write the next chapter in the history of Leeds football.

Stay tuned for more updates and announcements as we work tirelessly to make Leeds City a name to remember in the footballing world.

Together, we are Leeds City!

Leeds City Supporters Trust email: [email protected]

Membership Signup Link: www.leedscityafc.com/members/sign-up/

Donation Link: www.leedscityafc.com/members/donate/

Twitter: @LeedsCityAFC
Instagram: @leedscityafc
Facebook Leeds City AFC - Official
Website: www.leedscityafc.com

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Selecting a Leader

5th July 2023

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Gary Tucker (Chairman): "Alright, let's get down to business. We've received applications from three candidates for the first-team manager position: Mark Johnson, David Turner, and Michael O'Connor. Each of them brings unique qualities and experiences. We need to consider their pros and cons thoroughly to make an informed decision."

Chris Barnes (Director): "Absolutely, Gary. Let's start with Mark Johnson. He's young and enthusiastic, which could infuse fresh energy into the team. Plus, he knows the local football scene well. However, his lack of senior managerial experience is a concern."

Russell Page (Director): "I agree, Chris. Mark's local knowledge is an asset, but managing the senior team is a different ballgame. We need someone who can handle the pressure and expectations."

Tom Males (Director): "David Turner, on the other hand, holds a UEFA Pro coaching license and has some experience as a first-team manager and an assistant manager. His tactical knowledge is impressive. But, this would be his first time as a head coach at this senior level."

Hope Curtis (Director): "David's qualifications are certainly a plus, and his tactical awareness is promising. But stepping into the head coach role can be challenging, especially in a high-profile environment like ours."

Kevin Hubbard (Director): "Lastly, we have Michael O'Connor, who has previous experience as a first-team manager at a lower division club. He knows how to work within budget constraints, but his track record has been inconsistent."

Damian Hall (Commercial Director): "We can't just focus on match results. We also need someone who can engage the community, attract sponsors, and represent our values."

Jack Daniels (Advisor): "Don't forget about the fans. They're looking for someone who can inspire hope and unity after the recent changes in the club."

Gary Tucker: "It's clear that each candidate has strengths and areas for improvement. Let's shortlist them for interviews and see who can convince us they're the right choice to lead Leeds City."

The board discussed the candidates in depth, considering their qualifications, experiences, and potential impact on the club's future. The decision-making process was underway, and the board was committed to making the best choice for their newly formed club.

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David Turner sat in the comfortable leather chair in a meeting room at Leeds City, flanked by Chairman Gary Tucker and Director Chris Barnes. Sunlight streamed through the window, casting a warm glow over the room, but the atmosphere was charged with anticipation.

"Thank you for having me today, Chris, Gary," David began, his voice steady but tinged with excitement. "It's a real honour to interview for the first-team manager position at Leeds City. This club means a lot to me. I grew up as a Leeds United fan, and I've been a season ticket holder at Elland Road since I was 10 years old. To be a part of this new journey is a dream come true."

Chris Barnes leaned forward, his brow furrowing slightly. "We appreciate your enthusiasm, David. Let's dive into your experiences. You've got an impressive track record in local football, especially with Alwoodley FC. Can you tell us how those experiences will translate to managing our first team?"

David nodded, a genuine smile breaking across his face. "Certainly, Chris. At Alwoodley, we built a team from the ground up, focusing on local talent and creating a close-knit community. It resulted in multiple league titles and cup wins. I believe that same community spirit can be harnessed here at Leeds City. We'll be nurturing young talent from our region, just like Athletic Bilbao with their Basque-only policy. It'll take time, but it's a sustainable approach."

Gary Tucker, ever the pragmatic leader, chimed in. "That's an interesting comparison to Athletic Bilbao. It's clear you have a vision for the club's identity. How do you plan to bring this vision to life?"

David leaned forward, his passion evident. "First and foremost, it starts with our youth academy. We'll be investing in local youth development programs and scouting networks to identify young talents in the Yorkshire region. I've worked as a technical scout with Bradford City and Harrogate Town, so I have an eye for spotting potential. But it's not just about talent; it's about instilling a strong work ethic and a deep connection to the club's values."

Barnes, the man with an eye for business and strategy, wanted to delve deeper. "You've mentioned your connection to the club's values. Can you expand on that?"

David nodded, his gaze unwavering. "Absolutely, Chris. Leeds City should be a club that represents the people of Leeds. It's not just about what happens on the pitch; it's about community engagement, outreach programs, and making the fans proud. We'll be an integral part of the Leeds community, giving back and forging a bond that extends beyond the stadium."

The Chairman, Gary Tucker, brought the focus back to footballing matters. "David, we're looking for a solid start in the Northern Counties East League Division One. How do you plan to build the squad for this level?"

David's response was swift and confident. "To succeed in NCEL Division One, we'll focus on the local talent pool. There's immense potential here, and we'll be scouting the Yorkshire region extensively. We'll blend experienced players who understand the league's demands with young, hungry talents eager to make their mark. The emphasis will be on teamwork, discipline, and a never-say-die attitude."

With the interview concluded, David Turner left the room, leaving behind a sense of hope and possibility. The board members exchanged knowing glances, recognising that they had just interviewed a candidate whose passion and vision for Leeds City had left an indelible mark. However, they also understood the gravity of the decision ahead. The fate of the club's future rested on their choice, and they were determined to make the right one.

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David Turner returned to Leeds City, the place where dreams and footballing legacies were being reimagined. This time, the meeting room felt more familiar, and the anticipation was tinged with the knowledge that something significant was about to happen.

As David entered the room, Chairman Gary Tucker and Director Chris Barnes greeted him with warm smiles. They knew that they were about to make a crucial decision that would shape the destiny of Leeds City.

"Welcome back, David," Chris began. "We've had some time to reflect on our first meeting and discuss your potential role as the first-team manager. Your passion and vision for the club align with our goals, and we believe you're the right person to lead Leeds City."

David's eyes brightened with excitement, but he remained composed. "Thank you, Chris. I'm truly honoured to be considered for this role, and I'm excited about the opportunity to contribute to this club's journey."

Gary Tucker leaned forward, his expression earnest. "David, you have a strong track record in local football, and your emphasis on community engagement and youth development resonates with our vision. We want Leeds City to be a club that reflects the values and spirit of Leeds. With your leadership, we believe we can achieve that."

Chris Barnes reached across the table, extending a hand to David. "So, David, we'd like to officially offer you the position of first-team manager at Leeds City FC. Are you willing to accept?"

David's face broke into a wide smile as he firmly shook Chris' hand. "Absolutely, I accept the offer with great pride and a deep sense of responsibility. I'm committed to bringing success to this club and making every supporter proud."

The deal was sealed, and Leeds City had found its first-team manager. David Turner's journey had come full circle, from being a devoted Leeds United fan to now leading the newly-formed Leeds City. The board members had made their decision, and they were eager to embark on this remarkable journey with David at the helm.

As they concluded the meeting, there was an air of optimism in the room. Leeds City was taking its first steps towards a bright future, one that would be shaped by passion, community, and the enduring spirit of football in Leeds.

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Leeds City AFC Unveils Coaching Team

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Leeds City are thrilled to announce the appointment of David Turner as the club's first-team manager. Alongside David, we are excited to introduce our esteemed coaching team, a group of talented individuals who share our vision and are committed to guiding the club to success.

David Turner - First-Team Manager
A true Leeds native and lifelong football enthusiast, David brings a wealth of experience to his role as first-team manager. His journey from being a devoted Leeds United fan to leading Leeds City reflects his deep connection to the city and its footballing heritage. With a successful managerial career in local Saturday leagues and technical scouting roles with Bradford City and Harrogate Town, David's passion for developing local talent and fostering community spirit aligns perfectly with our club's values.

Mark Thompson - Assistant Manager
Mark Thompson, a seasoned football coach with a keen tactical mind, joins David as the Assistant Manager. Mark's experience and expertise will be instrumental in shaping the team's playing style and strategy. His dedication to nurturing talent and building a cohesive squad will be key to Leeds City’s journey.

Paul Mitchell - Defensive Coach
Paul Mitchell, a former professional footballer, takes on the role of Defensive Coach. His extensive playing career, which includes spells in the Football League, has provided him with valuable insights into defensive strategies and techniques. Paul's focus on developing a strong and resilient defense will be vital in our pursuit of success.

Simon Harris - Midfield Coach
Simon Harris, a midfield maestro in his playing days, brings his deep understanding of midfield dynamics to his role as Midfield Coach. His ability to work with midfielders, nurturing their creativity and tactical awareness, will be crucial to the team's performance on the pitch.

John Evans - Attacking Coach
John Evans, an attacker renowned for his clinical finishing, takes on the role of the Attacking Coach. John's goal-scoring prowess and sharp eye for attacking opportunities make him an invaluable addition to our coaching team. His guidance will play a pivotal role in ensuring our forwards find the back of the net with consistency.

Leeds City are confident that this talented coaching team, led by David Turner, will help shape a squad that embodies the spirit of the city and competes with passion, determination, and pride. Together, we embark on an exciting journey, dedicated to achieving success and creating lasting memories for our supporters.

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Secure Your Spot for Leeds City's Inaugural Season!

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Leeds City are thrilled to announce the availability of season tickets for our exciting inaugural season. As we embark on this remarkable journey together, we invite you to be a part of the action from the very beginning. With our stadium capacity at Middleton Park set at 6,000, we are making 4,000 season tickets available to our passionate supporters.

Season Ticket Pricing

- Adult Standing: £180
- Adult Seating: £200

- Junior (Under 16) Standing: £110
- Junior (Under 16) Seating: £130

- Concession (Over 65) Standing: £110
- Concession (Over 65) Seating: £130

Matchday Tickets:

- Adult: £15
- Junior (Under 16): £10
- Concession (Over 65): £10

With a variety of options to suit your preferences and budget, now is the time to secure your spot in the stands and cheer on Leeds City as we strive for glory in the NCEL Division One. Don't miss the chance to be a part of this historic season, filled with passion, dedication, and unforgettable moments.

To purchase your season ticket, simply visit our website or contact our ticketing office. Join us in creating a vibrant atmosphere at Middleton Park and help write the first chapter of Leeds City’s remarkable story. We can't wait to see you in the stands, supporting our beloved club.

Marching on Together!

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Leeds City AFC: A Roaring Protest against RB Leeds

By John Anderson
8th July 2023

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In an astonishing turn of events, Leeds City AFC has taken the footballing world by storm even before stepping onto the pitch. With an electrifying buzz surrounding the newly formed club, the demand for season tickets has been nothing short of staggering, and it's all part of a resounding protest against the controversial transformation of Leeds United into RB Leeds.

Within a mere four days of making season tickets available, Leeds City has completely sold out their initial season ticket allocation of 4,000 tickets. Fans from across Yorkshire and beyond have eagerly seized the opportunity to be a part of the club's historic inaugural season. The excitement and anticipation are palpable, with supporters eager to rally behind their beloved team.

Gary Tucker, Chairman of Leeds City AFC, expressed his gratitude to the fans: "The response from our supporters has been overwhelming. It's a testament to the passion and dedication of the Leeds City family. We are truly humbled by the support and can't wait to see the stands filled with our devoted fans."

But the phenomenon doesn't stop at the ticket gates. Leeds City has also been rapidly gaining ground on the membership front, with numbers approaching an astonishing 40,000. The formation of the Leeds City Supporters Trust has ignited a sense of community and togetherness among fans, eager to see their club succeed.

What's particularly striking is that the surge in support for Leeds City is widely seen as a bold protest against the controversial rebranding of Leeds United into RB Leeds. The fans have voiced their dissatisfaction with the transformation of a beloved institution into a corporate entity, and the birth of Leeds City represents a resounding backlash against the Red Bull project.

The vibrant atmosphere surrounding the club has exceeded all expectations, with fans coming together not only to support their new club but also to make a statement against the commercialisation of football. Whether through membership or season ticket sales, the Leeds City community continues to grow stronger by the day.

The enthusiasm and excitement for the upcoming season are nothing short of contagious, and it's clear that Leeds City is set to make a significant impact on the footballing landscape. With a passionate fan base standing firmly against the tide of commercialisation, the sky's the limit for this remarkable club.

As the countdown to kickoff continues, Leeds City marches on together, serving as a symbol of resistance against the corporatisation of football.

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Steve Parkin, the Chief Executive Officer of Clipper Logistics, couldn't help but feel a sense of pride as he looked around the room at the Leeds City AFC headquarters. The walls were adorned with images of the club's storied history, a history that was just beginning to take shape. As a lifelong Leeds United fan, he had witnessed the highs and lows of football in Leeds, and now he was on the cusp of becoming an integral part of a new chapter in the city's footballing story.

"First of all, I want to thank you, Steve, for taking the time to meet with us," Gary Tucker began, his voice carrying a note of gratitude. "This is a pivotal moment for Leeds City, and we believe that partnering with a respected company like Clipper Logistics is a fantastic step forward."

Steve Parkin nodded in agreement. His heart swelled with a deep-rooted affection for football in Leeds. "It's my pleasure, Gary. We've been observing the progress of Leeds City since its inception, and I must say, the enthusiasm and dedication you all have shown are truly commendable."

Damian Hall, Leeds City’s Commercial Director, had meticulously prepared a presentation. He took the lead, projecting visuals of the proposed kits featuring Clipper's logo onto the screen.

"As you can see, Steve, we've put together a range of kits that capture the essence of our club and pay homage to the heritage of football in Leeds. They've been designed with great care, and we believe they reflect the quality and professionalism that both Leeds City and Clipper Logistics stand for."

Chris Barnes, representing the club's financial interests, leaned forward. "Steve, we understand the importance of this partnership. The visibility you'll receive as our lead front-of-shirt sponsor is invaluable, and we want to ensure it's a mutually beneficial agreement. Our proposal is to have Clipper Logistics as our primary kit sponsor for the next three seasons at a total sponsorship value of £800,000."

Steve Parkin glanced at the figures on the screen before meeting Chris' gaze. He couldn't help but think about his years of supporting Leeds United and the dreams he had for his beloved city. "That's a significant commitment, Chris. But I've always believed in investing in projects that have the potential to yield great returns. We're excited about the opportunity to be part of this journey with Leeds City."

As the meeting progressed, they delved into the finer details of the partnership. Damian explained the promotional aspects, which included stadium signage, online and offline advertising, and social media exposure. They discussed the activation plan, including events and fan engagement initiatives that would spotlight the collaboration between Clipper Logistics and Leeds City.

Gary Tucker, the Chairman of the club, couldn't help but notice the gleam in Steve's eyes. "This partnership isn't just about the financial aspect, Steve. It's about joining forces with a company that shares our values, and we see it as a long-term commitment. Together, we can achieve great things."

Steve Parkin leaned back in his chair, a thoughtful expression on his face. "You know, when we started Clipper Logistics, we aimed to deliver excellence, just like the Leeds City vision. I've seen my fair share of ups and downs with football in Leeds. Now, I believe it's time for a new chapter. Let's make this partnership official. Leeds City and Clipper Logistics, together for a brighter future."

With those words, they shook hands, sealing a partnership that would grace the front of Leeds City’s kits for the seasons to come. As they parted ways, there was a shared sense of excitement and anticipation for what the future held for both the club and its new sponsor, Clipper Logistics. And for Steve Parkin, a lifelong Leeds United fan, it was a dream come true to be a part of a footballing legacy in his beloved city once more.

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Leeds City Unveil Clipper Logistics as Principal Shirt Sponsor

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Leeds City are thrilled to announce Clipper Logistics as our principal shirt sponsor for the upcoming seasons. This partnership marks a significant milestone in the club's journey, and we couldn't be more excited to welcome Clipper Logistics on board.

A Shared Vision for Success

Clipper Logistics, led by CEO Steve Parkin, shares our commitment to excellence and a bright future for football in Leeds. With a strong presence in logistics and a passion for supporting the local community, Clipper Logistics is the perfect partner to help us achieve our goals.

New Kits Are On Sale

To celebrate this momentous occasion, we are also delighted to unveil our official kits for the season. Designed with pride and a nod to the rich footballing heritage of Leeds, our kits are available for purchase starting today.

- Home Kit: Navy blue with a yellow collar - £30
- Away Kit: Yellow with a navy blue collar - £30
- Third Kit: Plain white - £30

We've taken great care to ensure that our kits reflect the identity and values of Leeds City. Each purchase not only shows your support for the club but also helps us continue our journey towards a brighter future for football in Leeds.

Join the Leeds City Family

Don't miss the opportunity to be part of this exciting new era in Leeds football. Show your pride and support by purchasing your official Leeds City kit today. Together, we'll make history and create lasting memories.

Stay tuned for more updates as we prepare to kick off our inaugural season. Thank you for being a part of the Leeds City family!

Purchase your kit here and wear it with pride.

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Financial Update and Budget Discussion

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Present: Gary Tucker (Chairman), Chris Barnes (Director), Russell Page (Director), Tom Males (Director), Hope Curtis (Director), Damian Hall (Commercial Director), Jack Daniels (Advisor)

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Gary Tucker: "Welcome, everyone. Today, we're diving into our club's financial situation. Our aim is to give you all a comprehensive overview of our income and outgoings, especially in the context of strengthening the team."

Chris Barnes: "Let's start with our sources of income. We've made approximately £675K in season ticket sales. Membership sales have brought in £2.7M."

Hope Curtis: "Our deal with Clipper, our new shirt sponsor, has secured £812K. Additionally, we received a generous loan of £750K from Chris Barnes."

Chris Barnes: "We also have a pipeline of potential income from other sponsorship deals, including advertising hoardings, partnerships to become the 'official' sponsor of Leeds City, back of the shirt sponsor, and sleeve sponsors."

Damian Hall: "It's essential that we continue exploring these sponsorship opportunities to maximise our income."

Jack Daniels: "We also expect to make an estimated £1.4M through streaming midweek games at £5 per match. Our new shirt sales are anticipated to make £1M this year."

Gary Tucker: "Matchday ticket sales are contributing £616K, while matchday catering sales are estimated to bring in £925K per year through beer and food sales."

Chris Barnes: "Continued membership sales are set to add an extra £175K, and we have a promising pipeline of new sponsorship talks looking at around £600K."

Tom Males: "Fundraising efforts are set to make an additional £50K."

Gary Tucker: "I count that as approximately £9.7M in incoming revenue for this year. Now, let's shift our focus to the club's outgoings, especially in the context of strengthening the team."

Hope Curtis: "Administrative costs, including league registration and club founding procedures, have amounted to £50K. These are essential for setting up a strong foundation for the club."

Russell Page: "We've also incurred costs for the usage of Middleton Park and the John Charles Centre for Sport. The total yearly cost is £95K. These facilities are crucial for our growth."

Chris Barnes: "Ground maintenance and travel are substantial costs we need to account for, estimated at £75K per year."

Gary Tucker: "David Turner and his coaching team, scouts, youth development experts, and sports scientists are essential for the club's success, with a total weekly cost of around £10K."

Tom Males: "Additionally, matchday expenses will work out at around £110K, and we've allocated £15K per year for scouting."

Damian Hall: "Catering and bar expenses are estimated at £315K per year. The repayment of Chris Barnes' loan over 5 years will cost £150K per year."

Jack Daniels: "And let's not forget the salaries of other departments at the club. Operations and Commercial will cost £240K per year. Miscellaneous costs will also head into the £300K per year region and tax may come in anywhere between £1M to £2M depending how much profit we make."

Chris Barnes: “This leaves us with over £7.8M of profit, meaning we can allocate a really big proportion to player recruitment, future planning, construction, increased matchday services for fans and of course, we need to pay ourselves for the running of the club.

“For this I have proposed a salary system that we have all agreed upon in the build-up to this meeting. As chairman, Gary will be paid £80K per year. As Senior Director, and given my investment in the club already, I will be paid £75K per year. Russell, Tom and Hope as directors will be paid £55K each. With Jack’s role being a part-time advisory role, we will pay him £40K per year and in our commercial department, Damian will run it, earning £50K per year. This brings up a total annual cost for directors of £395K”

Gary Tucker: "With these numbers in mind, we can make a decision on how much we put towards our recruitment. We want to get Leeds City up the divisions as quickly as possible so that we don’t lose Leeds fans’ momentum about our project.

"We can work on the basis that we will pay 35 players at £1K per week - miles above our divisional average in NCEL Division One, this will cost just under £2M.

“So I propose a transfer budget of £500K and a wage budget of £2M. We will also commit to setting up our youth sides and facilities which will be state of the art by the short time we hopefully reach the Football League.”

The board members left the meeting room, knowing that making the right financial decisions is crucial for the club's future growth and success on the pitch.

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I am absolutely loving this. Fantastic update once again sir!

A Show of Strength

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On a sunny morning, the board of Leeds City AFC, composed of Chairman Gary Tucker, Senior Director Chris Barnes and First-Team Manager David Turner, gathered at the club's training ground at the John Charles Centre for Sport. The greenery surrounded them, and the distant sounds of football drills filled the air, creating an atmosphere of anticipation and excitement.

Gary Tucker, a revered figure in the Leeds football scene, cleared his throat, his voice filled with enthusiasm. "Gentlemen, thank you for joining us here today. This training ground represents the future of our club, and we need to ensure we have the resources to make our vision a reality."

Chris Barnes, the club's financial anchor, was equally enthusiastic. "Our journey has been marked by passion and determination, and today, we're taking a significant step towards building a competitive squad."

"In consideration of our financial stability," Gary continued, "we've decided to allocate a substantial budget of £500,000 for player transfers this season."

"In addition," Chris Barnes announced, "we've allocated an impressive £2 million per year for player wages. This budget will enable us to attract and retain top talent for the club."

David Turner, the man who would lead Leeds City on the field, was elated by the announcement. The budget exceeded his expectations, and he couldn't hide his delight. "I can't express how thankful I am for this. This budget is far beyond what I could have hoped for, and it provides us with the tools to build something truly special."

Gary Tucker spoke directly to David, his confidence in the manager evident. "David, your vision and your coaching abilities played a crucial role in making this decision. We believe you're the one who can lead us to success."

Chris Barnes echoed his sentiments, "With your strategic approach, we're confident that this budget will be put to excellent use, helping us achieve our goals."

With the financial foundation of the club clearly defined and embraced by the board and David Turner, a fresh wave of optimism swept over the training ground. The possibilities seemed boundless, and they looked ahead to the coming season with renewed hope and determination. Leeds City was on the brink of an exciting journey, and their commitment to success was palpable.

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Panzo: Thank you mate! Good to have you following.