For the logos:
1. Go to Documents folder
2. Open Sports Interactive folder
3. Open Football Manager 2019
4. Open Graphics folder, If you don't have one make one yourself
5. Open logos folder, if you don't have one make one yourself
6. Copy & Paste the folder provided into that folder.
For the database:
1. Do same as above up to step 3
2. Open editor data folder
3. Copy & Paste the fmf file into this folder
Start Football Manager 2019 and click 'New Career Mode', then click on 'Advanced Setup' and all you need to do is click it.